Cármenes general catalogue “New life”

The title created for the general catalogue (“New Life”) is related to the acquisition by Carmenes of the production rights to some products previously sold by another known brand in the market. For this reason we created an illustration (for both the cover and the promotional campaign) coherent with the visual identity of the brand: the products presented inside the catalogue have grown from buds and been given “new life”. To compose the various titles a pixelated typography was created. The pixels have been substituted by the floral element of the logotype.

Styling and photography: Massimo Ricciarelli and Alexandra Van Der Sande

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Art Direction - editorial - naming - print