Cármenes logo design and identity
Logo design and visual identity for Cármenes Sofas, a manufacturer of sofas and decorative complements from Sabadell (Barcelona) founded in 2010. From the naming we aimed to give the brand identity (with an element of irony) a feminine touch. Playing on the letter ‘C’ we created a floral symbol which reinforces the positive values of newness, freshness, creativity, innovation, nature, elegance and grace. This symbol is the element that identifies the brand in all applications.