Cármenes logo design and identity

Logo design and visual identity for Cármenes Sofas, a manufacturer of sofas and decorative complements from Sabadell (Barcelona) founded in 2010. From the naming we aimed to give the brand identity (with an element of irony) a feminine touch. Playing on the letter ‘C’ we created a floral symbol which reinforces the positive values of newness, freshness, creativity, innovation, nature, elegance and grace. This symbol is the element that identifies the brand in all applications.

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logo carmeneslens redbg
carmenes business cardslens redbg
carmenes stationerylens redbg
business cards detaillens redbg
carmenes folder 01lens redbg
carmenes folder 2lens redbg
carmenes bagslens redbg
carmenes new cardlens redbg
Skills:
Art Direction - print - Visual identity
Client:
Cármenes Sofás