Menus and promotional material – Cirsa Gaming
Graphic design and art direction for the menus and promotional material for the Cirsa restaurants and Bingo halls. Cirsa is a leading Spanish brand in the gaming and leisure industry. The graphic language, created to give the menu visual strength, uses a recurrent shape, a kind of rounded star (into which the text, photos and personalised icons are placed) surrounded by a dotted line which suggests a series of bulbs. The vivid colours and the shape of an accordion allows the menu to stand upright on the table, and together with the informal language used in the menu makes it more visible and appealing. The elements which characterise the menus are also found in the other promotional materials.