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Cármenes Sofas

Logo design and visual identity for Cármenes Sofas, a manufacturer of sofas and decorative complements from Sabadell (Barcelona) founded in 2010. From the naming we aimed to give the brand identity (with an element of irony) a feminine touch. Playing on the letter ‘C’ we created a floral symbol which reinforces the positive values of newness, freshness, creativity, innovation, nature, elegance and grace. This symbol is the element that identifies the brand in all applications.


Poster-brochure for Cármenes’ participation in European Design 13 in Tokyo. The background decoration depicts an explosion of floral motifs (inspired by Japanese design) created by rotating different images of some of their products. The poster is presented folded in four and the title “a new life for great design – made in Cármenes” is revealed as you unfold the brochure.


Cármenes Sofas